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1

The Community Readiness Model: A Complementary Approach to Social Marketing

Kelly, Kathleen J., Edwards, Ruth W., Comello, Maria Leonora G., Plested, Barbara A., Thurman, Pamela J., Slater, Michael D.

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 123 KB

english, 2003

2

Tobacco Counteradvertisements Aimed at Bicultural Mexican American Youth: The Impact of Language and Theme

Kelly, Kathleen J., Stanley, Linda R., Comello, Maria Leonora G., Gonzalez, Gabriel R.

Journal:

Journal of Health Communication

Year:

2006

Language:

english

File:

PDF, 446 KB

english, 2006

3

A health fundraising experiment using the “foot-in-the-door” technique

Comello, Maria Leonora (Nori) G., Myrick, Jessica Gall, Raphiou, April Little

Journal:

Health Marketing Quarterly

Year:

2016

Language:

english

File:

PDF, 565 KB

english, 2016

4

Assessing Media Campaigns Linking Marijuana Non-Use with Autonomy and Aspirations: “Be Under Your Own Influence” and ONDCP’s “Above the Influence”

Michael D. Slater, Kathleen J. Kelly, Frank R. Lawrence, Linda R. Stanley, Maria Leonora G. Comello

Journal:

Prevention Science

Year:

2011

Language:

english

File:

PDF, 199 KB

english, 2011

5

William James on “Possible Selves”: Implications for Studying Identity in Communication Contexts

Maria Leonora G. Comello

Journal:

Communication Theory

Year:

2009

Language:

english

File:

PDF, 710 KB

english, 2009

6

Temporarily Expanding the Boundaries of the Self: Motivations for Entering the Story World and Implications for Narrative Effects

Slater, Michael D., Johnson, Benjamin K., Cohen, Jonathan, Comello, Maria Leonora G., Ewoldsen, David R.

Journal:

Journal of Communication

Year:

2014

Language:

english

File:

PDF, 568 KB

english, 2014

7

Concept Test of a Smoking Cessation Smart Case

Comello, Maria Leonora G., Porter, Jeannette H.

Journal:

Telemedicine and e-Health

Year:

2018

Language:

english

File:

PDF, 163 KB

english, 2018

8

Stymied by a wealth of health information: how viewing conflicting information online diminishes cancer screening

Marshall, Laura H., Comello, Maria Leonora

Journal:

Journal of Communications In Healthcare

Year:

2019

Language:

english

File:

PDF, 1.08 MB

english, 2019

9

Exploring Country-of-Origin Perceptions and Ethnocentrism: The Case of U.S. Dairy Marketing in China

Xu, Xiaohan, Comello, Maria Leonora G., Lee, Suman, Clancy, Richard

Journal:

Journal of Food Products Marketing

Year:

2020

File:

PDF, 1.73 MB

2020

10

The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth

Kelly, Kathleen, Berry, Christopher, Comello, Maria Leonora G., Bowen Ray, Heather

Journal:

Journal of Public Policy & Marketing

Year:

2020

File:

PDF, 394 KB

2020

11

Using Community Readiness Key Informant Assessments in a Randomized Group Prevention Trial: Impact of a Participatory Community-Media Intervention

Michael D. Slater, Ruth W. Edwards, Barbara A. Plested, Pamela J. Thurman, Kathleen J. Kelly, Maria Leonora G. Comello, Thomas J. Keefe

Journal:

Journal of Community Health

Year:

2005

Language:

english

File:

PDF, 82 KB

english, 2005

12

School Adjustment in Rural and Urban Communities: Do Students from “Timbuktu” Differ from Their “City Slicker” Peers?

Linda R. Stanley, Maria Leonora G. Comello, Ruth W. Edwards, Beverly S. Marquart

Journal:

Journal of Youth and Adolescence

Year:

2008

Language:

english

File:

PDF, 228 KB

english, 2008

13

Activated Self-Concept as a Mechanism Underlying Prevention Message Effects

Comello, Maria Leonora G.

Journal:

Media Psychology

Year:

2013

Language:

english

File:

PDF, 272 KB

english, 2013

14

Smoking Correlates Among Hispanic and Non-Hispanic White Adolescents in the US Southwest

Comello, Maria Leonora G., Kelly, Kathleen J., Swaim, Randall C., Henry, Kimberly L.

Journal:

Substance Use & Misuse

Year:

2011

Language:

english

File:

PDF, 232 KB

english, 2011

15

Comparing Effects of “My Anti-Drug” and “Above the Influence” On Campaign Evaluations and Marijuana-Related Perceptions

Comello, Maria Leonora G.

Journal:

Health Marketing Quarterly

Year:

2013

Language:

english

File:

PDF, 132 KB

english, 2013

16

Development of an Aspirational Campaign to Prevent Youth Substance Use: “Be Under Your Own Influence”

KELLY, KATHLEEN J., COMELLO, MARIA LEONORA G., SLATER, MICHAEL D.

Journal:

Social Marketing Quarterly

Year:

2006

Language:

english

File:

PDF, 668 KB

english, 2006

17

Media Influence on Alcohol-Control Policy Support in the U.S. Adult Population: The Intervening Role of Issue Concern and Risk Judgments

Slater, Michael D., Lawrence, Frank, Comello, Maria Leonora G.

Journal:

Journal of Health Communication

Year:

2009

Language:

english

File:

PDF, 386 KB

english, 2009

18

The Effects of Drug-Prevention Messages on the Accessibility of Identity-Related Constructs

Comello, Maria Leonora G., Slater, Michael D.

Journal:

Journal of Health Communication

Year:

2011

Language:

english

File:

PDF, 87 KB

english, 2011

19

Characterizing Drug Non-Users as Distinctive in Prevention Messages: Implications of Optimal Distinctiveness Theory

Comello, Maria Leonora G.

Journal:

Health Communication

Year:

2011

Language:

english

File:

PDF, 230 KB

english, 2011

20

Picturing Biculturalism of Mexican American Youth: Implications for Prevention Message Design

Comello, Maria Leonora G., Kelly, Kathleen J.

Journal:

Hispanic Health Care International

Year:

2012

Language:

english

File:

PDF, 3.20 MB

english, 2012

21

How Does Gameplaying Support Values and Psychological Well-Being Among Cancer Survivors?

Francis, Diane B., Comello, Maria Leonora G., Marshall, Laura Heisner

Journal:

Games for Health Journal

Year:

2016

Language:

english

File:

PDF, 159 KB

english, 2016

22

Examining Marijuana User and Non-User Prototypes in Formative Research for Prevention Campaigns

Comello, Maria Leonora G., Slater, Michael D.

Journal:

Journal of Drug Education

Year:

2010

Language:

english

File:

PDF, 469 KB

english, 2010

23

Identity as a Moderator and Mediator of Communication Effects: Evidence and Implications for Message Design

Comello, Maria Leonora G., Farman, Lisa

Journal:

The Journal of Psychology

Year:

2016

Language:

english

File:

PDF, 556 KB

english, 2016

24

Cancer Survivors Who Play Recreational Computer Games: Motivations for Playing and Associations with Beneficial Psychological Outcomes

Comello, Maria Leonora G., Francis, Diane B., Marshall, Laura Heisner, Puglia, Deanna R.

Journal:

Games for Health Journal

Year:

2016

Language:

english

File:

PDF, 154 KB

english, 2016

25

Transparency and Industry Stigmatization in Strategic CSR Communication

Lee, Tae Ho, Comello, Maria Leonora (Nori) G.

Journal:

Management Communication Quarterly

Year:

2018

Language:

english

File:

PDF, 117 KB

english, 2018

26

Values of cancer survivors and the supportive role of recreational video games

Comello, Maria Leonora (Nori), Francis, Diane B, Hursting, Laurie, Swarner, Elizabeth, Marshall, Laura H

Journal:

Journal of Health Psychology

Year:

2019

Language:

english

File:

PDF, 145 KB

english, 2019

27

Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness

Farman, Lisa, Comello, Maria Leonora (Nori), Edwards, Jeffrey R.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2020

File:

PDF, 1.91 MB

2020

28

The Webâs Potential to Provide Depression Literacy Resources to Latinx Teens: A Missed Opportunity?

Vargas, Lucila, Comello, Maria Leonora G., Porter, Jeannette H.

Journal:

Howard Journal of Communication

Year:

2020

File:

PDF, 1.31 MB

2020

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